The Strategy
Pulse
"Data-driven stewardship for Edmonton’s cultural anchor. Tracking the 16 strategic actions powering our corridor's resilience."
The Impact
Dashboard
Revitalization is a science. We track the critical metrics of district health to ensure our 16 strategic actions are delivering real-time results for residents, merchants, and visitors.
Explorers
Unique pedestrian counts along the 97 St. Corridor anchored by weekend festival triggers.
Response Time
The efficiency rate of our Healthy Streets Operations Centre in addressing corridor stewardship requests.
Ledgered
Total volume of loyalty points earned by community explorers through merchant and festival engagement.
Sentiment Index
Qualitative confidence rating from our verified business owners regarding district safety and growth.
The 16 Strategic
Actions
Our revitalization mandate is built on 16 core pillars of action. Each task is tracked, audited, and sustained to ensure the 97 St. Corridor remains Edmonton’s cultural anchor.
Safety &
Wellness
Cleanliness
& Branding
Economic
Growth
Cultural
Preservation
Strategic
Milestones
The Wins
Completed Initiatives
Phase I Lantern
Restoration
Successfully refurbished 40 heritage lanterns along the 97 St. Corridor, restoring the district's signature evening glow.
HSOC Intake
Optimization
Streamlined the response loop between merchant reports and stewardship dispatch, achieving sub-4 minute safety alerts.
Food Tour
Economy Launch
Formalized the #ChaseTheDragon tour platform, generating documented foot traffic increases for 15+ participating merchants.
The Horizon
Active & Planned
AR Discovery
Trail Beta
Deploying the first 10 digital wayfinding markers. Beta testing of the Augmented Reality experience is active at the Hull Block.
Youth Heritage
Mentorship
Connecting district elders with the next generation of culinary creators to preserve 97 St. oral histories and recipes.
Corridor
Expansion Plan
Scaling stewardship rituals to the adjacent blocks of South Chinatown, ensuring unified branding and safety standards.
The Heart Behind
The Ledger