Power The
Resilience
"Chinatown is a primary engine of Edmonton’s cultural economy. Join us in anchoring a district where heritage meets high-impact destination excellence."
The Impact
Dashboard
Chinatown is more than a neighborhood—it is a destination of scale. We track our reach meter-by-meter to ensure every partnership delivers measurable cultural and economic impact.
Unique visitors captured across our flagship festival loop, from Lunar New Year to the Dragon Festival.
Highly engaged community advocates receiving our monthly digital digest and merchant spotlights.
The largest network of independent cultural business owners in Edmonton, anchored on the 97 St. Corridor.
Core revitalization pillars directly funded and sustained by our strategic partnership network.
The Strategy Pulse
Your investment doesn't just buy visibility; it fuels a 16-point strategic mandate to revitalize Chinatown through stewardship, safety, and cultural tourism.
View Strategic Real-Time Metrics →The 5-Tier
Framework
Our partnership ecosystem is designed for scalability and impact. Each tier offers a unique intersection of brand visibility, community stewardship, and experiential naming rights.
Imperial
Dragon
The Architect Level
- Naming Rights: Arena Stage & Opening Call Rituals
- Digital Hub: Primary logo placement on the Explore Portal
- Saturation: Logo on 100+ 97 St. Festival Banners
- Data: Exclusive access to quarterly District Sentiment Reports
Golden
Lion
The Custodian Level
- Zone Lead: Naming Rights to the Marketplace Hub
- UGC Engine: Lead sponsor for 5 Pandy Storyteller Videos
- Presence: Dedicated booth in the high-traffic Park Plaza
- Newsletter: Permanent spotlight in "The Dragon's Breath"
Jade
Guardian
The Builder Level
- Wayfinding: Logo on 20 "Pandy Spot" Photo Markers
- Advocacy: Funding for 10 Merchant "Social Media Boosts"
- Digital: Profile feature in the Verified Merchant Directory
- Hospitality: 10 VIP passes to festival opening rituals
Strategic
Benefits
Our partnership matrix is built on four pillars of district engagement. Whether through physical saturation or digital storytelling, your brand becomes part of the Chinatown narrative.
Physical
Saturation
- Logo on 100+ high-visibility 97 St. Corridor festival banners.
- Dedicated activation booth in the high-traffic Kinistinâw Park Plaza.
- Signage on physical "Pandy Spot" photo markers across the district.
Digital
Saturation
- Primary placement on the Explore Portal (10,000+ monthly unique visits).
- Dedicated spotlight feature in "The Dragon’s Breath" monthly digest.
- Co-branded social media storytelling series featuring Pandy.
Experiential
Naming Rights
- Official naming rights for major festival stages and marketplace zones.
- Integration into the #ChaseTheDragon Passport and stamping rituals.
- VIP hosting opportunities at the historic Hull Block "Front Porch."
Analytical
Insight
- Access to the real-time District Impact Dashboard and visitor heatmaps.
- Customized quarterly sentiment reports on district tourism trends.
- Priority access to beta results from the Augmented Reality Discovery Trail.
Investing In
The Resilience
Funding critical safety infrastructure and community ambassador programs through the HSOC initiative.
Sustaining daily cleanliness rituals, graffiti removal, and heritage sign restoration along 97 Street.
Directly supporting the 'Masters of Craft' series, teaching generational culinary skills to local youth.
Request The
2026 Ledger
Request Filed
Your inquiry has been secured in the District Ledger. Our stewardship team will transmit the full 24-page PDF to your inbox within **24 hours**.
Direct Consultation
Looking for naming rights or custom festival activations? Our Chief Steward is available for legacy-level partnership discussions.
sponsorship@explorechinatownyeg.com