Chinatown Edmonton Digital Gateway
Newsroom & Resource Hub

Press
Command

"The official ledger of the district’s evolution. Access high-res assets, executive biographies, and the narrative framework of Chinatown’s resilience."

Pandy the Press Curator
🗞️ MEDIA CONTACT: PRESS@EXPLORECHINATOWNYEG.COM
🗞️ DOWNLOAD 2025 DISTRICT IMPACT REPORT PDF
🗞️ NEW: AUGMENTED REALITY DISCOVERY TRAIL B-ROLL AVAILABLE
🗞️ LUNAR NEW YEAR 2027 PRESS ACCREDITATION NOW OPEN
🗞️ MEDIA CONTACT: PRESS@EXPLORECHINATOWNYEG.COM
🗞️ DOWNLOAD 2025 DISTRICT IMPACT REPORT PDF
🗞️ NEW: AUGMENTED REALITY DISCOVERY TRAIL B-ROLL AVAILABLE
🗞️ LUNAR NEW YEAR 2027 PRESS ACCREDITATION NOW OPEN
The 97 St. Ledger

Fast Facts
& Impact

Chinatown Edmonton is one of the city's most significant cultural engines. This data summary provides the high-level metrics of our district's survival and strategic revitalization.

1968
The Heritage Anchor

The official establishment of the modern Chinatown corridor, anchoring Edmonton's cultural tourism for over 50 years.

150+
Verified Merchants

A dense network of independent masters of craft, bakeries, and herbalists primarily located on 97 and 98 Street.

50K+
Annual Explorers

Cumulative attendance across our four-festival loop, attracting local citizens and international tourists.

16
Strategic Actions

A unified mandate of revitalization pillars spanning Safety, Cleanliness, Growth, and Preservation.

Pandy Mapping the Story
Official Press Guidance

The "Modern Heritage" Doctrine

Revitalization is not about erasing the past—it is about ledgering the legacy of the district while inviting a new generation of stewards to find their place. Our mission is to keep the corridor alive, not just remembered.

Press contact: press@explorechinatownyeg.com for interview requests with the CTC and BIA leadership.

The Digital Ledger

High-Res
Visuals

Access our curated collection of professional assets. These visuals are "Pandy Approved" for use in editorial stories, media features, and community partner communications.

All Assets
The Corridor
Festival B-Roll
Masters of Craft
Pandy Assets
97 St. Corridor Night

97 St. Neon Pulse

Photo | 4500 x 3000px | 12MB
Download JPG ↓
Lion Dance Crowds

Dragon Loop: Lion Dance

Video | 4K | 120MB
Download MP4 ↓
Master Baker Craft

The Hands of Heritage

Photo | 5200 x 3400px | 15MB
Download JPG ↓
Pandy Transparent PNG

Official Pandy Wave

Vector | PNG | 2MB
Download PNG ↓
Hull Block Interior

Historic Hull Block

Photo | 4000 x 2600px | 8MB
Download JPG ↓
Herbalist Detail

The Jade Apothecary

Photo | 4800 x 3200px | 11MB
Download JPG ↓
Aesthetic Consistency

Brand Identity
Suite

Our visual identity bridges sixty years of history with modern destination energy. Please use these official assets and color specifications for all press and partner communications.

Official Logos

Explore Chinatown Horizontal Logo

Primary Horizontal

Download SVG/PNG Bundle ↓
Explore Chinatown Stacked Logo

Secondary Stacked

Download SVG/PNG Bundle ↓
🏮

The Dragon Seal

Download Vector Icon ↓

2026 Color Palette

Dragon Ink #1A1A1B
Imperial Red #C41230
Heritage Gold #D4AF37
Jade Neon #00A86B
Rice Paper #F9F4E8
The Guardians of the Corridor

Executive
Bio Hub

Chinatown’s revitalization is led by a dedicated collective of strategists and operational stewards. Please utilize these official biographies and headshots for press attribution.

CTC Society Executive Director
CTC Executive Director

The Strategist

Overseeing the long-term "Modern Heritage" doctrine, oral history archives, and cultural policy for the Chinatown Transformation Collaborative.

Download High-Res Headshot ↓
BIA Operations Manager
BIA Operations Manager

The Guardian

Directly managing the corridor’s daily rhythms, including merchant grants, high-heat power washing rituals, and HSOC safety coordination.

Download High-Res Headshot ↓
Curator and Heritage Lead
Heritage Curator

The Storyteller

Leading the "Masters of Craft" editorial series and the deployment of the Augmented Reality Discovery Trail across the district.

Download High-Res Headshot ↓
The Record of Resilience

The Press
Archive

Tracing the narrative of Chinatown’s evolution. Access our chronological ledger of official announcements and notable media features documenting the district’s strategic growth.

April 02, 2026

Augmented Reality Discovery Trail Enters Public Beta

Official Release • Heritage Strategy
March 15, 2026

The Hands Behind the Craft: 97 St. Profiled in YEG Journal

Media Mention • Global News Edmonton
Feb 20, 2026

Lunar New Year 2026: Record-Breaking Attendance Milestone

Official Release • District Impact
Jan 10, 2026

Strategic Mandate: Phase II Lantern Restoration Confirmed

Official Release • Corridor Stewardship
Direct Transmit

Media Inquiry
Portal

Need a primary source for a district story? Use this secure portal to request executive interviews, on-site film permits, or specialized data sets from the District Ledger.

Pandy guiding your inquiry

Breaking News?

For time-sensitive inquiries regarding district events currently in progress, please prefix your subject line with [URGENT]. Our stewardship team monitors this portal 24/7 during festival peak seasons.

🗞️

Transmit Received

Your request has been secured in our media ledger. A stewardship representative will be in touch within **24 hours** to finalize your request.